Case Study: Nanovation

Creative Rhetoric recently partnered with bestselling authors Drs Kevin and Jackie Freiberg to promote the US launch of their new book, Nanovation.  The book tells the story of one man's innovative work to save lives and build a business by revolutionizing transportation.  Several parts of his incredible journey are broken down into powerful tools applicable to any industry.

Nanovation from Dr. Kevin & Dr. Jackie Freiberg on Vimeo.

The client came to us with a compelling story and established aesthetic.  We worked with them to produce a compelling, graphics-driven take on the exciting true story of a business revolution.  Our video went on to become a dynamic, easily-embeddable piece in their marketing push.

Case Study: Lappert Healthcare

Dr Patrick Lappert, MD, approached Creative Rhetoric during the heated national debate over healthcare.  He wanted to get a message out about his own experience with the falsity of medical billing.  Creative Rhetoric worked with him to develop a story and hard-hitting script.  An on-camera shoot was complemented by engaging visuals, strong music, and very watchable graphics.